Google Search Ads
The highest-intent traffic there is: someone typing exactly what you sell. Keyword research, tight ad groups, negative keyword discipline and bidding managed against your target cost per customer.
We run Google, Facebook, TikTok and Zalo campaigns against the only two numbers that decide anything — what a customer costs you, and what a customer is worth. Ad accounts stay in your name, spend is visible to you every day, and each report says what we changed and why.
Search for the people already looking, social for the people who have not heard of you yet, and remarketing for the majority who left without buying. Which mix depends on what you sell, not on which platform is fashionable.
The highest-intent traffic there is: someone typing exactly what you sell. Keyword research, tight ad groups, negative keyword discipline and bidding managed against your target cost per customer.
Reach and remarketing across the web and YouTube — including the visitors who came from search, left, and need to see you a few more times before deciding.
For retail: a clean product feed, prices and stock kept in sync, and campaigns that put the actual item with its photo in front of a shopper mid-search.
Audience building, lead forms, catalogue and dynamic product ads, and retargeting warm audiences — with creative tested properly instead of one image left running for a year.
Short-form video where the creative carries almost all of the result. We produce and rotate hooks rather than boosting one post and hoping it holds attention.
The channel most Vietnamese customers actually answer. Zalo OA setup, message ads and follow-up flows that land where enquiries do not go cold overnight.
The ad only buys the click; the page decides whether it was worth it. We build and test the page too, which is usually the cheapest place to improve a campaign.
Conversions measured properly before a single dong is spent: GA4, Tag Manager, pixels, server-side events and call tracking, feeding a dashboard you can open any time.
SEO and content compound over months. Advertising starts tomorrow morning, and every dong of it is attributable — which makes it the only channel where you can prove what a customer cost you before you decide whether to spend more.
We will say so during the audit, before you fund a campaign. Advertising is a poor fit when:
In those cases we fix the page and the tracking first, or recommend you put the budget into SEO and content instead — a slower channel, but a cheaper one that keeps working after you stop paying.
The platform matters less than the measurement behind it. Without conversion tracking wired in properly, every optimisation decision after launch is guesswork dressed up as strategy.
An account should be built around the outcome you are buying. These six cover almost everything our clients ask for — and each one is measured differently.
Enquiries for services, consultations and quotes, priced on cost per qualified lead rather than raw form fills.
Product feed, shopping and dynamic remarketing, measured on return on ad spend at the product-category level, not the account average.
Installs that actually open the app twice. Campaigns tuned to in-app events, not to whichever network reports the cheapest install.
Radius targeting, map listings and calls, for businesses whose customers have to physically arrive at an address.
Getting a new product or company known in a defined market, with reach and frequency capped so you are not paying to annoy the same people.
Bringing back visitors, abandoned carts and past customers — usually the cheapest conversions in any account, and the first thing we set up.
Most wasted ad budget is spent in the first month, on campaigns nobody could measure. We set up the measurement first, then buy traffic against it.
Your existing accounts, what a customer is worth to you, and the cost per customer that would make the channel profitable. Without that number there is nothing to optimise towards.
GA4, Tag Manager, platform pixels, server-side conversions and call tracking, tested end to end with real submissions before any campaign goes live.
Account structure, keywords and audiences, negative lists, then ad copy and creative built in enough variants to learn something from the first month.
Controlled budget while the platforms gather data. We resist judging a campaign before it has enough conversions to say anything meaningful.
Bids, budgets, negative keywords, audience exclusions, landing page tests and creative rotation — weekly, with every change logged so you can see the reasoning.
A monthly review in plain language: what it cost, what it returned, what we changed and where the next increase in budget should go — or whether it should.
Set the account up properly once, run it month to month, or hand over the whole funnel including the pages and the creative. Fees are quoted after the audit, so you never pay for scope we have not yet understood.
For teams who want the account built correctly and then run it themselves.
We run the accounts and answer for the numbers, month after month.
For businesses where the bottleneck is the page and the offer, not the traffic.
Most agencies can only change the campaign. CTG builds the website, the landing page and the tracking too — so when the problem is the page rather than the traffic, we can actually do something about it.
Google Ads, Meta Business and analytics properties are created in your company's name with us added as a partner. If you leave, you keep the history — which is the part that took months to build.
No campaign launches until a real conversion has been recorded end to end. Every account we inherit that was losing money was also, without exception, measuring something wrong.
Reach and clicks are inputs. The report leads with what a customer cost and what they were worth, then explains the changes we made and what we expect from them.
When a channel stops being profitable at higher budget, the right advice is to cap it. We would rather keep a client for years than grow an invoice for one quarter.
Enough for the platform to learn, which depends on your cost per click and how many conversions you need before the data means anything — roughly thirty conversions a month is where optimisation starts working properly. Working backwards from that gives a realistic starting budget for your market. If that number is beyond what you can commit for three months, we will say so rather than spread a small budget thinly across four channels and produce nothing on any of them.
If people already search for what you sell, start with Google: you are harvesting demand that exists, and the intent is higher. If your product is discovered rather than searched for — a new concept, an impulse purchase, something visual — start with Meta or TikTok, where the creative creates the demand. Most accounts end up running both, with remarketing bridging them. We recommend one after the audit rather than defaulting to whichever we prefer to manage.
You do. Accounts are created under your company's Google and Meta business managers, with CTG added as an agency partner. All conversion history, audience lists and creative assets stay in your accounts. If you ever move to another agency, you hand over access rather than starting from zero — the accumulated learning is the most valuable thing in an ad account and it should never belong to the agency.
First data within days, but do not judge on it. Search campaigns usually take two to four weeks to stabilise; social and video need long enough to test several creative angles. Give it a full quarter before deciding whether the channel works for you, and expect the first month to be about learning what to switch off. Anyone promising profitability in week one is describing luck, not a method.
Both models exist and we will agree one in the proposal. Worth knowing the difference: a percentage of spend is simple but means your agency earns more when you spend more, which is a conflict on the day the honest advice is to spend less. A fixed monthly fee removes that. Ask us for whichever you prefer, and ask any agency you talk to the same question.
Usually yes, and it is often better — the conversion history in an established account is worth keeping. We start with an audit: what is being measured, what is being wasted, and which campaigns are worth restructuring rather than rebuilding. Occasionally an account is tangled enough that a clean build is faster, and if so we will explain exactly why before touching anything.
Send us what you sell, what you are spending now and what a customer is worth. Within two working days you will get a written first opinion — which channel to start on, a realistic budget, and whether your current tracking can even measure it. No obligation, no sales call required.