Technical SEO Audit
A full crawl against index coverage: what Google can reach, what it renders, what it ignores. Canonicals, status codes, JavaScript rendering, crawl budget and log file evidence rather than assumptions.
The strategic half of search: how the site is structured, what Google can actually crawl and index, which of your own pages are competing with each other, and where the real gap between you and the market leader sits. For sites big enough — or competitive enough — that publishing more articles has stopped being the answer.
Content is one lever. These are the others — structure, crawlability, competitive strategy and authority — and on a site of any size they usually decide more of the outcome than the articles do.
A full crawl against index coverage: what Google can reach, what it renders, what it ignores. Canonicals, status codes, JavaScript rendering, crawl budget and log file evidence rather than assumptions.
Hierarchy, hub pages and the flow of link equity to the pages that earn money — plus finding the pages of yours that quietly compete with each other for the same term.
The whole topic space rather than a keyword list: what the market searches, what share of it you hold, and which clusters are realistically winnable within a year.
Category structure, faceted navigation that does not generate a million junk URLs, product schema, pagination, out-of-stock handling and variants — where large catalogues quietly lose most of their potential.
Vietnamese and English markets served properly: hreflang, the subfolder-versus-domain decision, and separate keyword research per language — because a translated page targets the wrong terms.
Google Business Profile optimisation, location pages that are not copies of each other, consistent citations and review strategy — for businesses whose customers search with a place attached.
Earning mentions that a person would click: data your industry wants to quote, expert commentary, partnerships and press. Slower than buying links, and it survives the next algorithm update.
Replatforming, redesigning or changing domain without losing what the old site earned — and when traffic has already dropped, finding out whether it was an update, a technical change or a penalty.
Every site reaches a point where publishing harder produces nothing. Usually the ceiling is structural — pages competing with each other, sections Google never crawls, a category tree built for the warehouse rather than the buyer. Those are fixed once and lift everything above them.
This is the heavier engagement. It is the wrong purchase when:
And one promise we will not make: a guaranteed position. Nobody controls Google's ranking, and an agency that guarantees page one is either picking terms nobody searches or planning something you will pay for later.
Most SEO disagreements come from opinion. Crawl data, server logs and Search Console tell you what Google really did with your site — which usually settles the argument in an afternoon.
Six situations where the ceiling is structural rather than editorial — and where fixing it is worth more than a year of extra articles.
Thousands of products, filters generating endless URLs, and category pages that should be doing the ranking but are not.
Chains, clinics and dealer networks where every branch needs to appear locally without the pages duplicating each other.
High page counts where crawl budget, archive structure and topic authority decide how much of the library ever ranks.
Overseas buyers searching in English for a supplier. Different keywords, different intent and usually a very different site structure.
User-generated pages at scale, where quality thresholds and indexation rules matter more than any individual page.
Traffic fell after an update, a redesign or a migration. The first job is establishing which of those it actually was.
An audit that lists two hundred issues is not a plan. We sort findings by expected impact against effort, and start at the top — so the first fixes are the ones you can measure.
Where you stand against the competitors who actually take your traffic, what a visitor is worth, and the baseline every later claim will be measured against.
Full crawl, index coverage, rendering checks and server logs. The output is a list ranked by impact and effort, not an alphabetical inventory of everything imperfect.
Topic map, URL and hierarchy plan, internal linking model and a resolution for every page currently competing with another page of yours.
We ship the fixes ourselves — templates, schema, redirects, consolidations — or work alongside your developers with tickets written to be actionable rather than aspirational.
Hub pages built out, thin sections deepened or removed, and digital PR to earn the mentions that separate two otherwise equally optimised competitors.
Monthly reporting against the stage-one baseline, a quarterly re-crawl to catch regressions, and the next set of priorities chosen from what the data now shows.
Buy the diagnosis once, run the whole programme monthly, or bring us in for a single high-risk event like a replatform. Fees are quoted after discovery, so you never pay for scope we have not yet understood.
For teams with developers of their own who need to know exactly what to change.
The full programme, with us doing the implementation rather than handing over a document.
For a replatform, a domain change, or traffic that has already fallen.
Most SEO engagements end with a document and a queue. CTG builds websites, runs the hosting and writes the content — so the recommendation and the deployment come from the same team, in the same week.
Templates, schema, redirects and consolidations are shipped by our developers. No waiting for an agency's findings to reach the top of somebody else's backlog.
A two-hundred-item audit is easy to produce and impossible to act on. We rank by expected effect against effort, and tell you which items are safe to ignore.
Nobody controls Google's results. What we commit to is the work, the measurement against a baseline you agreed, and an honest read on whether the channel is paying.
Rankings and sessions are in the report, but the conversation is about how many customers search produced and what each of them cost to acquire.
Take Care Of The Website is the monthly cycle: keyword research, articles written and published, social distribution, and keeping the site healthy. Overall SEO is the layer underneath it — technical audits, site architecture, competitive strategy, international and e-commerce structure, migrations and recovery. A small site usually needs only the first. A large catalogue, a multi-location business or a site that has plateaued despite publishing needs the second. Many clients run both, and if you are unsure we will tell you which one your situation actually calls for.
No, and you should treat any agency that does with suspicion. Nobody outside Google controls the ranking, and the two ways to appear to guarantee it are choosing keywords nobody searches or using tactics that work until an update reverses them, usually taking the rest of the site with them. What we commit to is the work, a baseline agreed up front, and an honest assessment of whether the channel is worth continuing.
Technical fixes can show within weeks — resolving a crawl problem or consolidating competing pages sometimes moves rankings quickly because the content was already good enough. Architecture and authority work runs on six to twelve months. If you need the channel to produce inside a quarter, advertising is the honest answer, and running it while SEO builds underneath is a reasonable strategy rather than an admission of failure.
Before the new site is built, not after it launches. The expensive migrations are the ones we are called into during week two of a traffic collapse. Involved early, we crawl the old site, map every URL to its destination, get the redirect plan tested on staging, and monitor launch day. Involved late, we are reconstructing which URLs used to exist from archived crawls, which costs more and recovers less.
Usually, yes. There are three common causes and they leave different fingerprints: a core algorithm update hits site-wide on a datable day; a technical change shows up as a specific section or template losing visibility; a manual action appears in Search Console. We start by matching the date of the drop against update history, deployment logs and Search Console messages. That diagnosis is the first deliverable, before anyone proposes a fix.
Both arrangements work. If you have a capable development team we write tickets specific enough to implement without a follow-up meeting, and review the work before it ships. If your current SEO agency is doing good content work, we are happy to take only the technical and architectural layer — the two rarely conflict, and we will say so rather than manufacture a reason to replace them.
Send us your URL, your main competitors and what has already been tried. Within two working days you will get a written first opinion — what we would look at first, whether the ceiling looks technical or editorial, and what a realistic timeline is. No obligation, no sales call required.